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Customer NeuroInsights Research Lab (C-NRL)

The Consumer NeuroInsights Research Lab (C-NRL) at the Fogelman College of Business & Economics is a behavioral research and teaching facility founded in 2013 at The University of Memphis. C-NRL features a wide range of technologies and methods associated with consumer neuroscience, including: EEG, eye tracking, automated facial expression recognition, GSR, pupilometry,  heart rate and heart rate variability (HR/HRV), and implicit testing. 

Dr. George Deitz, the founding director of C-NRL, oversees all research and training programs associated with the lab. Affiliated faculty and doctoral students come from a diverse range of disciplines, including marketing, consumer behavior, advertising, organizational behavior, economics, operations management, linguistics, political science, and psychology. 

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  • Home
  • About
    • Facility
    • Capabilities >
      • iMotions Software
      • EEG
      • Eye Tracking
      • Facial Expression Analysis
      • Core Biometrics
      • Voice Analysis
      • Implicit Testing
      • Psycholinguistics
    • Services >
      • Ad Testing
      • User Experience (UX)
      • Brand Positioning
      • Focus Groups
      • Offsite Meetings
    • People >
      • Leadership
      • Research Affiliates
      • Lab Assistants
  • Research
    • Dissertations >
      • Online Reviews
      • Info Search
      • Cause Marketing
    • Super Bowl Ad Study
    • Ongoing Studies
    • FCBE Subject Pool
  • Contact