Customer NeuroInsights Research Lab (C-NRL)
The Consumer NeuroInsights Research Lab (C-NRL) at the Fogelman College of Business & Economics is a behavioral research and teaching facility founded in 2013 at The University of Memphis. C-NRL features a wide range of technologies and methods associated with consumer neuroscience, including: EEG, eye tracking, automated facial expression recognition, GSR, pupilometry, heart rate and heart rate variability (HR/HRV), and implicit testing.
Dr. George Deitz, the founding director of C-NRL, oversees all research and training programs associated with the lab. Affiliated faculty and doctoral students come from a diverse range of disciplines, including marketing, consumer behavior, advertising, organizational behavior, economics, operations management, linguistics, political science, and psychology.