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FCBE Subject Pool

What is a research lab without research subjects?

C-NRL administers a student subject pool comprised of around 500 University of Memphis undergraduate students each semester. Subjects participate in University of Memphis IRB-approved studies in return for class credit.  Through their participation in the research, students learn about advanced research methods and contribute to the research mission of the Fogelman College of Business & Economics.

The University of Memphis has a very ethnically-diverse student body, with a large percentage of working adults.  As a result, our subject pool provides access to subjects across a wide demographic range.  In addition, we have access to a graduate student population that includes many professionals, managers, and business executives.

Interested in how millennials respond to your brand messaging or website? How will working moms react to your new product concepts?  

While the subject pool is used mainly in support of academic research, it is available for commercial studies as well.  
Contact Dr. George Deitz at gdeitz@memphis.edu to find out more.
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  • Home
  • About
    • Facility
    • Capabilities >
      • iMotions Software
      • EEG
      • Eye Tracking
      • Facial Expression Analysis
      • Core Biometrics
      • Voice Analysis
      • Implicit Testing
      • Psycholinguistics
    • Services >
      • Ad Testing
      • User Experience (UX)
      • Brand Positioning
      • Focus Groups
      • Offsite Meetings
    • People >
      • Leadership
      • Research Affiliates
      • Lab Assistants
  • Research
    • Dissertations >
      • Online Reviews
      • Info Search
      • Cause Marketing
    • Super Bowl Ad Study
    • Ongoing Studies
    • FCBE Subject Pool
  • Contact